Nivetha Muralidharan is the founder of NewGenMax and well-known business women. She offers e-commerce courses for those just started affiliate marketing. She has trained over 50 thousand people in e-commerce. She was awarded Flip-star, as the best seller from Chennai in 2016. Her recent venture is the Nivetha E-academy app. Nivetha Muralidharan transformed from an individual seller to owning an e-commerce agency to becoming a business mentor.